Branding
Executive Report
How BrandBuilder by The Muse Powered Up Duo's Employer Brand
As a fast-growing Saas company, Duo Security found themselves needing to scale quickly. While they had a well-known and respected consumer brand, their home bas...
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IT Newz Hub
Publication Date
July 2025
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Executive Abstract
As a fast-growing Saas company, Duo Security found themselves needing to scale quickly. While they had a well-known and respected consumer brand, their home base in Michigan and deep midwestern roots made it difficult to appeal their employer brand to the top tech talent they needed to grow their team.Â
Duo knew developing a strong and authentic employer brand - anchored by their amazing workforce - was key to driving brand awareness, so they turned to BrandBuilder by The Muse to collect real stories from their employees at scale.
This case study explores how The Muse helped Duo discover 64 employee advocates and get their employer brand in front of top talent.
Duo knew developing a strong and authentic employer brand - anchored by their amazing workforce - was key to driving brand awareness, so they turned to BrandBuilder by The Muse to collect real stories from their employees at scale.
This case study explores how The Muse helped Duo discover 64 employee advocates and get their employer brand in front of top talent.
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How BrandBuilder by The Muse Powered Up Duo's Employer Brand
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