Management Techniques
Executive Report
Healthcare Consumer Survey
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how cons...
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Author / Publisher
IT Newz Hub
Publication Date
July 2025
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PDF •
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Executive Abstract
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.
In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions:
In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions:
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Healthcare Consumer Survey
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